中国繁育最美蛇
GT Voice: Chinese investment could help Germany stabilize its talent base_我的网站
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Germany's industrial woes have increasingly become a hot topic of discussion. The latest Engineer Monitor report from professional association Verein Deutscher Ingenieure and the German Economic Institute offers a new look at the issue.
The report showed that there were 58,392 unemployed individuals in the engineering and information technology (IT) professions in the fourth quarter of 2025, the highest level since the survey began in 2011.
Compared with the previous year, the number of unemployed increased by 16.7 percent, according to German media reports on Sunday.
These figures lay bare the challenges confronting the country's manufacturing sector. The reasons for the industrial woes are multiple. The soaring energy costs caused by geopolitical conflicts, the decline in exports caused by rising protectionism and low external demand, and the structural pain caused by industrial chain restructuring are all squeezing the space of German manufacturing.
Manufacturing is the backbone of Germany's economy, and engineers and IT specialists constitute the core force that sustains this pillar. For decades, the country's reputation for "Made in Germany" excellence was built on the expertise of these skilled professionals. Regardless of the macroeconomic ups and downs, preserving the stability and continuity of its industrial talent pool represents a strategic bottom line for Germany.
Should large numbers of highly skilled technical professionals leave the industry or sit idle, industrial research and development (R&D) and production cycles will be disrupted. Over the longer term, such a waste of human capital will erode Germany's industrial innovation capacity and, ultimately, undermine the foundations of its global competitiveness.
In this context, the urgent task for Germany is to create sufficient quality positions for its technical talent. Should it fail to do so in the short term, then Germany needs to embrace a more open‑minded development approach. Shoring up its manufacturing base cannot be achieved solely through protecting domestic companies; it also requires a significant expansion of effective investment to create enough high‑quality jobs that can attract and retain skilled talent.
This is exactly where China‑Germany cooperation could deliver tangible results. According to the FDI Report 2025 published by Germany Trade & Invest (GTAI), the total number of foreign investment projects in Germany fell 9.3 percent overall to 1,564 in 2025. Nonetheless, Chinese companies became the largest source of foreign investment projects in Germany in 2025, overtaking the US for the first time since 2017.
Chinese companies launched 228 investment projects in Germany in 2025, up 14.6 percent year-on-year. More than one in five Chinese investment projects involved production and R&D activities, above the overall average for foreign investment projects in Germany. This is a sign that Chinese firms are deepening their integration into the local industrial base, according to GTAI.
Observers noted the trend, pointing out that China is becoming an important force in driving German re‑industrialization. In industries where Germany urgently needs to rebuild its competitive edge, such as electric vehicles, batteries, energy technology, digital manufacturing, and automation, China is emerging as an increasingly significant complementary partner. In these critical areas that will determine industrial competitiveness in the coming decades, the relationship between China and Germany is not merely one of rivalry; there are clear and substantial complementarities. Germany still boasts world‑leading engineering expertise, precision manufacturing capabilities, and a strategic location at the heart of the European market.
China has complete and highly integrated supply chains for raw materials and intermediate goods and large capacity for increasing production. When Chinese automakers set up R&D centers in Germany, or when Chinese tech firms collaborate with German factories to build smart production lines, the beneficiaries are not only the Chinese companies but also the German engineers who would otherwise face redundancy.
Cross‑border investment cannot flourish without a sound policy environment. Chinese companies are apparently willing to develop in Germany, but it can only happen on the premise that the German side provides a fair, reasonable and predictable business environment, reduces non-market interference in commercial activities, and allows capital to operate in accordance with market rules.
If the two countries are able to reach a deeper level of cooperation in investment, many of Germany's trade‑related concerns may well find more pragmatic solutions. The deep integration of industrial value chains would facilitate two‑way trade, creating renewed momentum for German exports of machinery, vehicles, chemicals, and other competitive products to China.
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三 | 当运动成为日常，消费也必须随之走入日常。于是，迪卡侬决定离大众「生活圈」再近一步。「这是我们第一次真正进入天津最核心的城区与商圈。
四 | 」迪卡侬天津区域经理梁楠表示。「作为品牌焕新后在天津落地的首店，我们希望把第一家店放在流量最大、离运动消费者最近的地方。」在她看来，选址逻辑并不复杂：天津大悦城周边3公里内覆盖了数十个成熟社区、十余所大中小学以及密集的写字楼集群——这里聚集的，正是那些「随时想动」的人群。而走进天津大悦城店，许多消费者的第一感受是：这里不是传统意义上的迪卡侬「大店」，反而更像是一家极致优化后的「精品店」。
五 | 面积上，传统大店3000至6000平方米的庞大体量，在这里被精简至1000至1500平方米，更轻盈，也更灵活、坪效更高。
六 | 在选品上，门店也舍弃了全品类大铺货的模式，选择针对商圈客群画像精准选品，将品牌九大核心品类、八十多种运动浓缩其中，主打高效、便捷。
七 | 「过去你要专门跑一趟才能买到专业装备，现在下班、放学路过，步行就能找到专业、高性价比的运动产品。」梁楠解释道，这种「效率感」正是城市核心商圈门店的价值之一。迪卡侬「再近一步」的意义不仅体现在空间与选品的适配，更直观地反馈在即时零售业务的增长数据中。
八 | 从去年起，迪卡侬便在自有小程序及美团、京东、天猫等第三方平台布局即时零售，以门店为原点，辐射周边5公里的运动消费者。
九 | 梁楠选择用「突飞猛进」来形容即时零售给迪卡侬天津带来的绩效增长。她透露，天津两家城市核心商圈门店的即时零售业务占比，高出城市近郊门店约7%。这个差距，恰恰印证了「更近」对于当下运动消费的意义——当门店离生活越近，运动也就越容易成为生活的一部分。天津大悦城店的启幕，正是迪卡侬积极融入城市生活节奏的重要一步。一家更近的门店，不仅能让运动更触手可及，更能有效缩短「想动」到「动起来」之间的决策路径。而这家门店，也正在让更多人看到迪卡侬的「焕新」故事。自今年春天天津大悦城店设立围挡以来，社交媒体上关于迪卡侬「进城」的讨论就一直延续至今。为了回应天津市民的热切期待，从6月中旬起，天津大悦城店便组织了饮牛渠徒步、晨跑训练、海河骑行等一系列社群活动，每一场都收到了周边居民的踊跃响应。
十 | 截至开业当日，门店新增会员便已轻松破万。
十一 | 尽管在外人看来，这个数据十分惊人，但在深耕天津市场17年的迪卡侬团队看来，这个数据不过是天津运动消费市场活力的一个切面。梁楠分享道：「天津本身就有深厚的运动基因，百年的自行车工业史给这座城市留下了完整的产业链与骑行文化，蓟州等周边的山脉资源又让登山、徒步成为本地人的日常。同时，天津人性格乐观、爱尝鲜，飞盘、桨板……每一种小众运动的兴起，在这里都能找到追随者。」运动习惯的多元，也带来了消费观念的成熟。梁楠观察到，天津消费者很「务实」，他们既看重装备的实用性与质价比，也乐于根据实际运动频率做出更灵活的选择，比如尝试新运动时先租赁装备，或考虑闲置装备的回收流转。这种消费趋势的演变，恰好与迪卡侬全球品牌焕新中的绿色可持续理念不谋而合。
十二 | 天津大悦城店中专门设置了运动装备维修工作室，大家的桨板、皮划艇、自行车、露营装备出现小问题，都可以在这里得到专业售后服务。同时，门店还落地了循环经济，不仅提供二手自行车回收与销售，更推出了丰富的运动装备租赁服务。
十三 | 从「卖产品」到「让产品用得更久」，迪卡侬的绿色可持续动作，不仅降低了大众尝试运动的门槛，也在潜移默化中改变着大众的消费习惯，把低碳运动的生活方式真正融入日常。而迪卡侬天津大悦城店的想象，远不止这些。门店不仅在一、二楼设置了运动俱乐部，更在商圈外围开辟了专门的开放式运动场地，未来有望为周边居民提供更丰富的运动体验。在天津最核心的商业地段，这些长期向公众免费开放的运动空间，本身就是一种态度。
十四 | 「商圈也很支持我们的做法，」梁楠介绍道，依托这家新店，迪卡侬还将联动南开区的街道、学校、公益机构，定期开展亲子运动体验课、青少年骑行安全培训、中老年健步走装备公益指导等活动，让运动成为一种全年龄段普惠。
十五 | 而一家门店所能承载的，还不止于此。
十六 | 在天津大悦城店的剪彩仪式上，手握剪刀的，不仅有天津本地的零售团队，还有来自迪卡侬天津生产办公室的代表，以及远在燕郊、服务整个华北市场的仓储物流团队。阵容背后，更多人关注到的，是迪卡侬在中国的特殊性。作为迪卡侬华北市场的战略支点城市，天津不仅拥有7家零售门店，更拥有面向全球市场的自行车与帐篷生产工厂。而中国，正是迪卡侬在全球唯一实现「研发－生产－零售」全产业链覆盖的海外市场。
十七 | 站在品牌创立50周年的节点上，这份扎实的全产业链供给能力，正让抱着「在中国、为中国」初心的迪卡侬，拥有更多与城市中心「双向奔赴」的底气。一方面，当运动成为全民生活方式，城市居民与核心商圈都需要一个能随时提供专业装备与配套服务、社群活动的品牌锚点。另一方面，以焕新面貌进入城市中心的迪卡侬，让更多消费者重新认识品牌，这里不仅有陪伴新手入门的性价比装备，更能提供贯穿全阶段的「质价比」选择。带着这样的视角重新回看天津大悦城店的启幕，迪卡侬为天津市民带来了代表品牌未来的「焕新」概念形象；而兼具深厚运动底蕴与独特区位优势的天津，也为迪卡侬提供了一个验证「进城」新模式的理想空间。更重要的是，这一切，还只是一个起点。未来，迪卡侬计划在中国织就一张更密、更贴近市民的运动服务网络。
十八 | 以每年20-30家的门店增速，与存量门店的焕新升级，让每一家门店都能在它所处的社区里，扮演起「运动触手可及」的服务节点角色。
十九 | 与城市共生，与全民运动生态同频，迪卡侬在中国的探索，正渐入佳境。
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